Smooth Talk

Keratin Treatment, Silk Press, Hair Botox … Nanoplastia, say what⁉️ The truth is– the best hair care routine for you depends on a few different unique factors.

Who doesn't love the holidays? Comfy pajamas + holiday classics streaming on the tv + hot cocoa + delicious smells coming from the kitchen = true bliss. On top of that – we get to show all our friends & fam  just how much we appreciate them with fabulous gifts they’ll love year round. Maybe you’re having a little trouble this year coming up with gift ideas for the beauty lover in your life, your curly haired bff, or beauty gifts for mom she’ll actually use and enjoy. Look no further, secret Santas. Gussi’s selection of hair products and accessories make for legendary hair gifts for her (or him!)– trust us. When your crew’s rocking vibrant, luscious locks all through the cold winter months, they’ll be thanking you over and over. Let’s run through the 2022 Gussi Holiday Gift Guide, and find the perfect gift for the hair aficionado in your life.       The Gussi At-Home Keratin Treatment Gussi’s At-Home Keratin Treatment has benefits for every giftee in your lineup this year. Maybe she’s rocking thick luscious curls, a killer straight hair mane, has a fully packed schedule, a new baby, or the most impressive self-care routine– there’s a Gussi for every gal in your life. Let’s dive into (some of the many) reasons why giving the gift of DIY (clean!) Keratin is certain to *wow* your besties this holiday season.    The Perfect Gift for Curly Hair Beauts (& Straight-Hair Manes, Too 😉) What makes Gussi’s At-Home Keratin Treatment the perfect gift for curly haired babes in your life? Unlike the other Keratin Treatments on the market (that zap curly hair of their coveted texture and are choc-full of harmful ingredients like formaldehyde 🤢), Gussi’s At-Home Keratin Treatment is 100% formaldehyde free and non-toxic, allowing hair to maintain it’s curly vitality post-treatment! Give the gift of powerful long-lasting smoothing, without sacrificing any of that unique, curly hair shape.  Maybe your giftee has straight locks… will Gussi’s At-Home Keratin Treatment still make for an excellent gift? Absolutely. All hair types (even fine & short hair) benefit from Gussi’s nutrient-rich Keratin Treatment– who doesn’t love an added boost of hydration, strength, and undeniable SHINE. Not to mention, this expert level formula is easy to apply right from the comfort of your own bathroom.   Exactly What the Busy Babes Need Does the overachiever in your life have waaay too packed of a schedule to hit the salon on the regular? Give the gift of Gussi’s At-Home Keratin Treatment to the busy gal in your life, and let her experience salon-level treatment from the comfort of her own home - and on her own time. One of the biggest benefits of Gussi’s Keratin Treatment is it’s literally so easy to apply (we promise) & cuts down on drying time by up to 30% – even the busiest babes can fit our at-home smoothing system into their schedule. Remind her she’s more than welcome to multitask during the processing time.    Gifts for the New Mom Who Deserves Major TLC   When it comes to new moms– we all know how much they appreciate any moments of pampering they can get. And who deserves pampering more than a new mommy?! Postpartum hair can sometimes be a struggle, which is why Gussi is the perfect way to add extra nutrients to the hair without causing any damage! Give the gift of the Gussi At-Home Keratin Treatment to the new mom in your life– and let her experience the joys of weeks worth of frizz-control and shine from just one treatment. We bet she’s not gonna say no to a little alone time to #gussiUP ! Plus – using the At-Home Keratin Treatment cuts down blow dry time by up to 30%! More minutes of her day back in her pocket– what mom’s going to say no to that?! Can new mom’s use Gussi’s At-Home Keratin treatment while breastfeeding? It’s important to keep in mind that Gussi is formulated without any formaldehydes or dangerous chemicals, though, to be extra safe, we always recommend double-checking with your physician for a professional recommendation before you begin your smoothing treatment.   Surprise & Delight the Self-Care Lover  Calling all self-care stars! Whether you’re gifting to the self-care aficionado in your life, or maybe you’re stuffing your own stocking with some love this holiday season – the Gussi At-Home Keratin Treatment is the perfect hair-loving gift for those looking to *DIY* their self care this year. When it comes to self-care routines, ingredients matter. We know you have zero room for toxic, questionable, or dangerous ingredients in your routine. That’s what makes the Gussi At-Home Keratin Treatment the perfect gift for the self-care pro.  Treat yourself to this pampering formula, and give the gift of extra hydrated hair health this holiday season with this non-toxic, easy to use, long-lasting treatment. Now get to gifting!   Protection Plan Upkeep Shampoo & Protection Plan Upkeep Conditioner Stocking Stuffer Gift Ideas for all Manes Ohhh, so you’ve got a cosmo connoisseur in your life in need of unique stocking stuffers this holiday season. We know beauty experts can be challenging, with all of their product knowledge and seemingly endless collection. What stocking stuffer ideas for her will *wow* as she peers into her stocking this holiday season ? Look no further than the Protection Plan Upkeep Shampoo & Protection Plan Upkeep Conditioner. Beauty lovers will revel at this clean and sulfate-free wash day power couple.  Formulated with powerful keratin and proteins, this super hydrating keratin-infused shampoo & conditioner offers the perfect 1-2 punch. The beauty lover in your life will be suuuper impressed with this epic shower stocking stuffer this holiday season, whether she uses it to prolong her Gussi treatment results or just for a daily shot of smooth. No better feeling than nailing the perfect present!   The Gussi Bundle Ultimate Beauty Gifts for Mom The votes are in & the score is unanimous – Mom deserves it all. She’s the superwoman in your life– always giving, always supporting, and always putting everyone else first.  This holiday season, find the best beauty gifts for mom that she’ll actually put to use, and benefit from year round. The Gussi Bundle makes for the perfect beauty gift for mom, as this all encompassing haircare investment will boost her hair health, vitality, and shine.  The Gussi Bundle includes all of the essentials – the Protection Plan Upkeep Shampoo, Protection Plan Upkeep Conditioner, *and* The At-Home Keratin Treatment. Major savings for you, while giving Mom the gift of her best hair ever- with long-lasting results she’ll covet through the holidays and beyond. That’s right. All that hair love, one unbeatable bundle. Perfect for mom, who truly deserves it all this holiday season. Bonus tip: if Mom’s going gray (We love a little salt with our pepper 😉) this gift will truly hit the mark– as Gussi’s trusted formula will give her gray’s the added boost of hair strength, hydration, and volume she may be missing if she’s struggling with any unwanted brittleness or frizz. Give Mom the gift of the healthiest hair on the block with the Gussi Bundle this year.   The *Newest* Addition to the Gussi Gang: Mane Squeeze™ Flat Iron Hair Styling Gifts for Any Texture & Type Hair styling gifts go a long way, especially when they’re as versatile and essential as the newest addition to the Gussi lineup: Mane Squeeze 1” Titanium & Ceramic Flat Iron. The perfect hair accessory this holiday season– guaranteeing long-lasting results, flawless easy styling, and precise heating temperature selection. Hair styling gifts are a perfect choice for the glam girl in your life– the one who’s always leveling up her beauty routine and never leaves the house without a flawless fit.  Gussi’s taken the flat iron game to the next level. Your giftee will adore unwrapping this luxe hair accessory– outfitted in a beautiful, giftable box that will look decadent under the Christmas Tree this year. Not to mention, once she starts using this beautifully designed hair styling tool– whether straightening, waving, curling, or smoothing – she’ll be blown away by the professional level results from such a small–but mighty tool. This is the ultimate hair accessory to lock in Gussi’s At-home Keratin Treatment AND for all styling needs. Plus, this styling superhero includes a protective heat-resistant mat for easy usage, storage & portability. Purchase Gussi’s Mane Squeeze™ and gift your loved one (or yourself!) the ultimate powerful (and adorable!) hot hair tool.   Dying for more deets about the Mane Squeeze? Here’s some of our fav specs from this small but mighty flat iron:  Sleek 1” floating flat curve plates that adjust to hair density and  provide easy glide for even smoothing & snag-free hairstyling. Made from high quality titanium,  ensuring uniform temperature across the wand, while a ceramic heater provides consistent heat- creating a dynamic duo for one-pass styling on all hair types. Fully heats up  in under 60 seconds - she’s speedy! Features a digital interface with temperature control from 330° to 420°  in 10° increments for precise heat selection & the most effective results for your hair type. Concerned about burns? Fear not! The protective rounded cool touch tip makes for a safe, easy grip & ultimate styling flexibility. 1 hour auto smart shut-off so you never need to ask “did I leave my iron on?” (plus no wasted power). The 360° swivel 9ft. professional-grade cord plus hanging loop keeps things neat and tidy – no messy vanity here!  Dual voltage so always jet-set ready. 1 year warranty, because we got your back. Includes a protective heat-resistant mat for easy usage, storage & portability. The holidays are here! Time to get to gifting. Shop Gussi’s selection of hair care products and hair accessories for all your beauty gifting needs. From gifts for the beauty lover, beauty gifts for mom, or gifts for curly hair babes in your life – Gussi’s collection has enough hair love for everyone.

Whether you’re walking into that big job interview, headed out for your BFF’s birthday night out, or just angling a selfie after finding your perfect light – we need our hair to show up with as much life, luster, and shine as we do! Nothing kills a look faster than stale, dry locks– but don’t let that stop you from living your best life!

With the information overload we face on the regular, it’s no wonder so many people have questions regarding the reality of keratin hair treatments. What is a keratin hair treatment, actually? How long does a keratin treatment last? And the biggest question of all, is a keratin treatment good for your hair? At Gussi, our commitment to safe, effective ingredients plus easy at-home use sets our at-home keratin treatment apart from the pack. Let’s run through the most common questions asked about keratin treatments and debunk these common keratin myths once and for all.  What is Keratin? Keratin is the HBIC of all proteins–acting as an essential structural building block, boosting your hair, skin, and nail health from the inside out. All of our bodies naturally produce keratin– so when you use Gussi’s At-Home Keratin Treatment, you’re boosting your hair's keratin content, increasing the positive properties this powerhouse protein has, i.e. hair fullness, shine, and smoothness.  What is a Keratin Treatment? A keratin treatment is a process that restores keratin into your hair cuticles and shafts, making up for the natural loss of this vital building-block protein. The goal of a keratin treatment is to allow your hair to look shinier, smoother, and more frizz-free than it would naturally. While people often associate keratin treatments with hefty prices, mandatory salon visits, and only stick-straight hair, Gussi’s At-Home Keratin Treatment won’t break the bank and is super easy, even for the most novice at-home beautician. It works on all hair types and allows you to keep that beautiful natural texture, if you want to! Not to mention,  100% formaldehyde & cruelty-free. Big wins all around.   How Much is a Keratin Treatment? One of the biggest concerns for hesitant first-timers is the expense of in-salon keratin treatments. Dropping $100-$500 (the average cost range of one in-salon keratin treatment in the U.S.) can feel extreme, we get it. That’s why our At-home Keratin Treatment Kit is so cost-effective at only $65 USD - and many users are able to get more than one treatment out of the kit. We wanted to ensure that every hair lover could afford the power to take their hair health and styling into their own hands!  Is Keratin Treatment Good for Hair? Gussi’s At-Home Keratin Treatment prioritizes you and your hair’s health above all. That’s why Gussi is created 100% formaldehyde free, as opposed to many in-salon treatments that do contain formaldehyde. (BTW - formaldehyde is a known carcinogen that’s banned from beauty products in many places around the world such as the European Union, Canada, and Australia). We cannot speak to the health and safety of other keratin treatment brands, but we can say that the ingredients and means of production in all Gussi products are of the highest quality, safe, and completely cruelty-free, not to mention proudly made in the USA! Our At-Home Keratin Treatment replaces lost keratin in your hair, helping your hair grow longer and making it stronger and less prone to breaking, while also sealing up split ends and adding smoothness and shine. What is Keratin Made Of? Keratin, like all proteins, is made up of amino acids that aid in the characteristic resilience of this vital component. Four extraordinary amino acids within this lineup are Lysine, Cysteine, Arginine, and Methionine. The integumentary (hair, skin, and nail) system depends on this crucial protein's structural stability, allowing for collagen-dense, anti-oxidant properties to exist within your hair and skin. Keratin’s amino-acid makeup allows for the strong, healthy, shiny hair you love so much. Can You Do Keratin Treatment At Home? With the Gussi At-Home Keratin Treatment, absolutely! There’s no greater flex than the feeling of achieving salon-level results at home, for a fraction of the cost. Gussi makes the at-home keratin treatment application a breeze. With easy-to-follow instructions, and safe, cruelty-free ingredients, you’re destined to get the unbelievable results you’re searching for, without ever having to leave your home! How to Apply Keratin Treatment at Home For Gussi’s At-Home Keratin Treatment, we’ve made the steps as easy as 1-2-3-4-5. (Wash, Treat, Rinse, Dry Lock) Plus, most of the tools needed to apply the treatment you’ll likely find in your bathroom already. A towel, plastic comb, brush, blow dryer, and flat iron is all that you need to get your Gussi treatment underway.  Even if you’re a first-timer, these easy-to-follow instructions and uncomplicated directions are accessible for any at-home hair stylist of all skill levels. It’s so easy, even our moms can do it - we swear.  What are you waiting for?! Do Keratin Treatments Damage Hair? On its own, a keratin treatment won’t cause damage to your hair when applied according to our easy-to-follow instructions and maintained properly. When you’re blow-drying or ironing your hair to set the treatment, we recommend taking extra precautions to ensure perfect results every time! Be sure to not overheat your hair, as too much aggressive heat after keratin application can alter the results. Stick to our “How-To”, and you’ll have perfect results every time, with lush, healthy hair for weeks on end.  How Long Can You Leave Your Keratin Treatment In For? At-home Keratin Treatments with Gussi are a breeze– only needing to be left in for approximately 20 minutes depending on your hair type! No more sitting for hours at the salon. The Gussi At-Home Keratin Treatment is as quick as it is easy. For most users, the whole process can be done in an hour from start to finish! What Can I Do To My Hair After a Keratin Treatment? Gussi’s At-Home Keratin Treatment isn’t like the other treatments out there. Right after “locking in'' your Gussi Keratin Treatment, you’re free to do as you please with your luscious locks! While other keratin treatments may set harsh restrictions– with Gussi, the list of “Do’s” far outweighs the “Don’ts”!   After Gussi Keratin Treatment Application You Can: Use Gussi’s Keratin-Infused Upkeep Shampoo and Conditioner or any other sulfate-free high-quality S&C Wash your hair Style your hair - heat, braids, anything! Dye your hair Get a sweat in  Whatever else has your hair and self-feeling confident and fabulous! Will Sweat Ruin A Keratin Treatment? Nope! Gussi’s keratin treatment is sweaty workout-ready. As soon as your keratin treatment sets with the flatiron, you’re all set too. The only other thing to keep in mind is that sweat can occasionally make hair want to frizz up more. So, whenever you may be breaking a sweat post-treatment, we recommend simply braiding your hair into a chic ponytail or tight bun to keep it off your face. Easier to get your gym groove on that way, too. Can I Dye My Hair After A Keratin Treatment? Of course! The keyword here is *after* – Dying your hair post- keratin treatment is totally fine! As we’ve discussed, Gussi isn’t like the other keratin treatments out there. You’re free to color your hair after your keratin treatment, so long as you’ve followed the instructions properly, your results will continue to shine! If you have recently colored your hair, we do recommend waiting until you have reached the 5-wash mark after your color service to use Gussi. That way you can ensure your color is locked in, and your hair is in optimal condition for a keratin boost! Are Keratin Treatments Safe? Gussi’s At-Home Keratin treatment is in fact, totally safe. While other keratin treatments can contain formaldehyde, which can be extremely harmful, Gussi’s keratin treatment is 100% formaldehyde free, plus it’s safe for furry friends since it’s certified cruelty-free by both PETA & Leaping Bunny organizations. What we’re basically saying is,  hair has never had it this good! So when deciding on an At-Home Keratin Treatment, stick with Gussi for a 100% safe and effective treatment method.  What Shampoo To Use After Keratin Treatment? Using the wrong products post-keratin treatment can change your results from ‘YAS!’ to ‘meh’ in an instant. That’s why Gussi created the Protection Plan Keratin Infused Shampoo for all of your post-keratin treatment maintenance needs. Prolong your results with this ultimate upkeep keratin-infused shampoo. If you don’t want to use Gussi, we won’t be THAT offended - please just ensure you choose a high-quality, sulfate-free option. How Long Does Keratin Treatment Last on Curly Hair? You can expect your at-home keratin treatment to last up to six weeks, depending on environmental factors and how well you maintain the treatment. As we said earlier, being intentional about your personal hair maintenance efforts can make all the difference. A keratin treatment every few months will have you covered. Can I Do Keratin Treatment While Breastfeeding? Gussi is formulated 100% formaldehyde-free, and contains zero dangerous chemicals, though, to be extra safe, we always recommend breastfeeding moms, or expecting moms to double-check with their physician for a professional recommendation before you begin your smoothing treatment. For more information regarding Gussi’s At-Home Keratin Treatment, or other products, head on over to our FAQ page! We love seeing your results post-keratin treatment, so be sure to follow us on social media (@gussihair), and tag us in all of your selfies with #gussiUP!

Summer is practically synonymous with carefree fun: sunkissed skin, long days at the beach, breezes at your back, sunset happy hours, and hot nights out. It’s time to let your hair down, step out in your freshest looks, and let the warmth of the sun remind you why this is indisputably the best time of year.

Connie was born and raised in San Diego, California. With both of her parents from Mexico, she stays close to her roots by inspiring other Latinas to pursue their passion as Connie has. Besides ‘Content Creator’, Connie also goes by the titles ‘mom’, ‘wife’, and ‘student’. Connie is the mother to her 2-year-old daughter, Hannah, who motivates Connie to be the best version of herself every day.

Hair relaxing vs hair smoothing—which is better? If you want soft, easy-to-manage hair that keeps its natural curls and waves, it's a no-brainer. A formaldehyde-free keratin hair smoothing treatment leaves your hair looking fabulous while keeping it and you healthy.

Do you know how to properly blow dry your hair, or are you still relying on the basic technique you used in middle school? Using these blow drying hair tips, you can transform your hair from a tangled mess to looking its best.

Want to make your hair do what you want but don't know how to make your hair easier to style? These quick hair tips and tricks will leave your locks looking like you just walked out of the salon without the cost or hassle.